Introducing Cheolligil

Jeolla-do used to
be called Honam.

The name Honam is said to be given because it is at the southern part of Byeokgolje, the first artificial reservoir in the Korean Peninsula. Another theory is that it was named so because it is located south of the Ho river, which is currently known as the Geum river.

The name derives from Jeonju and Naju which originates from the district names that have existed since the Goryeo era. Jeolla-do has kept its name for a thousand years ever since then. It embodies the narrative of Korean history and is withheld as the emotional home to many Koreans.

Jeollabuk-do has been receiving the spotlight as a place that encompasses the unique historical and cultural values of Korea even since the province was divided into two parts during the Korean republic.

Geographically, its neighbors include Hadong, Hamyang, Geochang, and Gimcheon at the southeast side and Yeonggwang, Jangseong, Damyang, Gokseon, and Gurye to the south.

At its north it is below Geumsan, Nonsan, Buyeo, Secheon and Yeongdong.
It is also a global hub for international trade as it is connected to China.

Keep an eye out for Jelloabuk-do
which is coming up anew through
its millennium-long legacy.

In addition it is surrounded by miraculous mountains such as the Jiri, Moak, Deokyu, and Unjang. The region is also near the west coast, a place that is affluent with unlimited ecological value and home to myriads of sea creatures. The coast also offers the plains of the horizon and illustrates the vastness of nature.

Keep an eye out for Jelloabuk-do which is coming up anew through its millennium-long legacy. From its rich historical backgrounds it will rise up as a region with a prosperous future.

Masterpiece road
of Jeollabuk-do

Amid the rise of backpacking, numerous streets and trails embody different sceneries and narratives to entice travelers.

During the process of exploring these streets, we are not merely walking as a means of exercise or to get a good view but we engage ourselves with the region’s historical and cultural values as we look into the lives of the natives.  

We like to refer to the trails that satiate such desires as masterpieces.

In Jeollabuk-do there is a variety of masterpiece trails that
do not pale in comparison to those within any other place within the country.

As you walk along the west coast you are able to view the beautiful sunset illustrated by nature. In addition you can walk around one of the most titular landmarks in Korea, which is Mt. Jiri. Within Naejang Mountain you can enshroud yourself within the autumn leaves where you can look at the scenery from a traditional korean folk song in which a wife waits for her husband. 

You can rise the mountains and reach the waterfalls where masters of traditional singing practiced their craft and rise up to the plains while listening to the songs of the winds. 

You can walk along the Seomjin river and Geum river where the river’s beauty blooms within the mist. You can also visit the wetlands that have been recognized internationally for its ecological significance.

Now let’s set off on your journey.

Like so, we picked a handful of masterpiece trails that are rich with aesthetics and historical value. Fourteen cities have picked three to four trails and they have been named as <JeonBuk Cheolligil>. 

Each trail is categorized depending on its location and they may take two to three hours while some of the lengthier ones take up to six hours. Feel free to indulge yourself in the various qualities Jeollabuk-do has to offer.

Now let’s set off on your journey. New encounters await us. Every trail within the province is rich with scenery and narrative that we otherwise would not be able to enjoy. Enjoy the relaxation and leisure that you have longed for. 

We welcome you on your first steps in the journey to <JeonBuk Cheolligil>.

Walk the millennium in Jeollabuk-do,
JeonBuk Cheolligil

The logo for the Jeonbuk Cheolligil resembles the Hanok, which is the traditional Korean architecture, since Jeonbuk is known to be the home of traditional history and culture.
Under the stable roof the four themes of Jeonbuk Cheolligil which includes mountain paths, seasides, riversides and lake trails are included in the imagery.

The green mountains and plains, the vast blue see and the yellow scenery as well as the setting sun is depicted within the logo.

Color System

  • Cheolligil Navy

    HEX #01458c
    CMYK C100, M87, Y27, K0
    RGB R1, G69, B140
  • Cheolligil Green

    HEX #98c537
    CMYK C49, M7, Y90, K0
    RGB R152, G197, B55
  • Cheolligil Blue

    HEX #038cd0
    CMYK C80, M37, Y5, K0
    RGB R3, G140, B208
  • Cheolligil Yellow

    HEX #f8c300
    CMYK C7, M29, Y91, K0
    RGB R248, G195, B0
  • Cheolligil Red

    HEX #d9072c
    CMYK C18, M100, Y85, K0
    RGB R217, G7, B44